November 2022
Beginner
400 pages
10h 40m
English
Content preview from Marketing For Dummies, 6th Edition
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Chapter 5
Researching Your Customers, Competitors, and Industry
IN THIS CHAPTER
Conducting valid and meaningful research that delivers critical insights
Finding relevant market, customer, and competitive information
Preparing survey tools that get responses and deliver accurate information
Approaching technical stuff like Net Promoter Scores and confidence levels
Finding market data to help you identify trends, needs, and emotional drivers (on a budget)
Keeping an eye on market demographics
One of the biggest mistakes any marketer can make is to assume. Yet assumptions continue to be a common foundation of many business decisions. Avoiding the trap of assuming you know what your customers think, like, or don’t like about your brand, products, and category and what inspires their purchasing behavior is critical to growing your business. Just as dangerous is assuming your customers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.