Chapter 6
Creating a Winning Marketing Plan
IN THIS CHAPTER
Recognizing key components of a successful marketing plan
Applying pricing strategies and psychological tricks
Assessing performance by analyzing KPIs and using a SWOT analysis
Collaborating with customers, employees, and other companies
Aligning your marketing and business plans and mapping it all out
Forecasting for beat-the-odds survival and success
Rome wasn’t built in a day. The Wright brothers didn’t build and fly their airplane overnight. Apple, IBM, Kraft Foods, and GE didn’t rise to the top of their game in just a matter of weeks. All those companies had a carefully laid out business and marketing plan with goals, action items, timelines, and more to help them launch, scale to mass distribution, establish leadership, and grow as efficiently and profitably as possible.
To succeed, no matter what business you’re in, ...
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