Chapter 9
Optimizing Digital and Social Tools and Tactics
IN THIS CHAPTER
Getting familiar with Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Building your brand presence and growth with podcasts, webinars, and videos
Working smart with content management systems
Marketing with digital channels is somewhat like trying to hit a moving target — the tools, tactics, and trends change more quickly than you can imagine. And because nearly all marketing today is connected to a digital channel, platform, analytics tool, or device, the term digital marketing is somewhat redundant.
No matter what business you’re in, the role you play, or the size and scope of your market, you need to understand and stay on top of digital marketing tools to succeed on any level. This chapter provides some insights on several digital channels that drive customer engagement and sales as well as some tips for how you can integrate them into your marketing plan.
Getting Familiar with the Channels Customers Use Most
Although digital technology introduces exciting opportunities to open new markets and engage with customers like never before, it also comes with the following challenges:
- Digital tools ...
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