November 2022
Beginner
400 pages
10h 40m
English
Content preview from Marketing For Dummies, 6th Edition
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Chapter 11
Building Individual Value with Mass Personalization
IN THIS CHAPTER
Getting the gist of direct marketing
Understanding what makes direct marketing campaigns work
Creating direct marketing campaigns for direct results
Building successful email campaigns
Making direct mail work for engagement and sales
Testing your direct marketing
Considerations for telemarketing
In a world where brands and consumers can communicate with chatbots, text messages, and email, pretty much all marketing is direct marketing. The term direct marketing encompasses much more than the “junk” mail in your postal box. It is the process and methodology of marketing to your customers on an individual basis with personalized information instead of through mass advertising campaigns that reach large audiences ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.