Chapter 13
Succeeding with Affordable SEO Strategies and Tactics
IN THIS CHAPTER
Understanding the basics of both organic and paid SEO
Using Google Ads to optimize your SEO results
Setting up a Google My Business page to drive traffic and immediate sales
Maintaining a strong SEO presence that maintains your brand’s relevance and rankings
No matter how great your website is, it will not help you reach your business goals if no one knows about it. And you won’t get the growth you need unless you are able to introduce your site to prospects and contacts who are shopping for the kind of services or products you provide. This is where SEO comes in, and why it is a critical component for your marketing plan.
In this chapter you will discover the differences in paid and organic SEO tactics, how to execute on both these approaches, tactics for improving your rankings, how to use Google Ads for SEO, and more. You’ll also learn how to “spy” on your competitors to find the keywords they use in their sites, and which search queries — search terms used by people trying to find sites like yours ...
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