© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. SchulkindMarketing for Small B2B Businesseshttps://doi.org/10.1007/978-1-4842-8741-5_10

10. Promoting Your Content—Email, Social Media, and Beyond

Andrew Schulkind1  
(1)
Rhinebeck, NY, USA
 

  • Promoting content is different than doing promotional marketing

  • Effective email marketing requires relevance and respect for your audience’s interests and the value of their time

  • Segmentation is important for any business that needs to reach more than a single audience

  • Experiment with cadence, subject lines, and other elements to find your email marketing sweet spot

  • Develop lead nurturing and drip campaign plans

  • Social media needs to extend your focus on your audience and ...

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