Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

A. SchulkindMarketing for Small B2B Businesseshttps://doi.org/10.1007/978-1-4842-8741-5_5

5. The Content Creation Process

Andrew Schulkind¹  

(1)

Rhinebeck, NY, USA

 

• Content creation process

• Content creation for beginners

• Curating content

• Content partnerships

• Semi-custom content

• Creating original content

• Content beyond the written word

• Marketing strategy, editorial calendars, working with subject-matter experts

• Key takeaways

When I first started content marketing as part of Andigo’s marketing efforts, I made things much harder on myself than I should have. I just didn’t know any better and didn’t know anyone who could guide me.

One way I did this was to sit down every ...