© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. SchulkindMarketing for Small B2B Businesseshttps://doi.org/10.1007/978-1-4842-8741-5_8

8. Your Website As Marketing Hub

Andrew Schulkind1  
(1)
Rhinebeck, NY, USA
 

  • Your website needs help

  • Understanding your website’s purpose

  • Make it easy to hire you

  • Present an elevator pitch

  • Let prospects dig deeper

  • Attract your target audience

  • Set your site up for SEO success

  • Content that creates engagement

“Build It and They Will Come”

You’ve almost certainly heard this catch phrase. (Even if you don’t know that it comes from the 1989 movie, Field of Dreams, in which Kevin Costner is compelled to build a baseball field on his farm, and it attracts the ghosts of old baseball legends.) ...

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