Chapter 5. Optimizing Distribution Channels

“When I first arrived in Nepal just over three years ago, I was told by everyone I met that condoms were available everywhere. I wondered why I had been asked to come to Nepal and expand the depth and reach of condom availability for HIV/AIDS prevention and family planning purposes. However, when I myself went to try and find condoms in the marketplace I found that outlets carrying condoms were few and far between and that there were even fewer condoms available in late night establishments that are often linked with risky sexual behavior. Even though condoms had been promoted and distributed by His Majesty’s Government and social distribution companies for over 25 years, we decided to commission a ...

Get Marketing in the Public Sector: A Roadmap for Improved Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.