June 2010
Beginner
256 pages
4h 16m
English
book
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Content preview from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 3. Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place
The Content-Delivery Change Taking Place
Have you ever heard the marketers’ mantra that content is king? Here’s an updated version of that idea: “Content is king on the Internet when delivered through the proper channels.”
Over the past 12 months, there has been an enormous shift in the way content is being delivered and absorbed. To fully grasp the shift, take a look at what all the experts claim as one of the top ways to market your business: article submission. Submit a 500-plus-word article to Web sites like www.EzineArticles.com and to the various social-bookmarking sites, and expect to get amazing results very quickly.