About the Author

Dr. Avinash Kapoor

Professor, Marketing

Chairperson PGPIB (Post Graduate Program in International Management)

Email: avinashkapoor@mdi.ac.in

Phone: +91-124-456031209829057057

Avinash Kapoor is the Professor Marketing at the Management Development Institute, Gurgaon, Haryana, India. He has published several papers in reputed refereed international journals and has represented research conferences. He is also associated with several reputed academic journals in various other capacities. He currently teaches brand management, consumer behavior, and digital marketing to MBA and Executive MBAs at the Management Development Institute. His current research focuses on digital marketing and consumer emotion and experiences in digital ...

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