CHAPTER 1

Digital Marketing Landscape

Introduction

Digital marketing comprises all marketing efforts that use digital technologies and electronic gadgets or the Internet connectivity. Businesses are using their websites and digital possibilities like the search engines, social media, and e-mail to engage with current and prospective consumers. The digital landscape extends beyond Internet marketing as it also includes alternative options even without the use of Internet like social media marketing, search engine marketing, mobile phones marketing, and various additional other genres of digital media. Using such alternatives of digital media, customers can get any desired information at any time and at any particular place. Utilizing different ...

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