Marketing in the Digital World

CHAPTER 4

Virtual World: Digital Strategy Advantage

Introduction

Agility and innovation are both indispensable to be persistent in these progressing and testing circumstances. Marketers are now rapidly adopting encrypted algorithmic real-time data-driven marketing decision making; one of the prevalent approaches that marketers follow is the real-time bidding for ascertaining the price to be paid using real-time auctions alternatives. An appropriate evaluation and estimation of influences during the shopper voyage in the virtual environment is immensely indispensable for evading incorrect evaluations and erroneously earmarking the means and sources. Such applications of know-how and expertise have resulted in an enormous enhancement in the efficiency, ...