Preface

The digital world is connected with portals of interactive multismart interfaces offering a speedy exchange and transaction network of knowledge, preferences, choices, and information composed in a desired and personalized manner to all the users. The networked systems and the connected societies have resulted in novel narratives to enunciate the value propositions with varied extents of logged-in status and interactions intra and inter platforms. The effects of digitization and digitalization on modern businesses and corporations manifest themselves in offering multitudes of multicloud-based customized solutions. The advancements in technology have made possible greater and sophisticated extents of personalized and connected interactivity ...

Get Marketing in the Digital World now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.