Assessing Growth Opportunities

Assessing growth opportunities includes planning new businesses, downsizing, and terminating older businesses. If there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it.

There are two main considerations in assessing growth opportunities. The first concerns the types of products and markets a company should focus on. The second involves the ways in which a company can manage its product–market growth strategy over time. We discuss these options in the following sections.

Product–Market Growth Strategies

Corporate management should constantly review opportunities for improving existing businesses. One popular framework is the ...

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