Balancing Social Responsibility and Corporate Profitability
Business practices routinely pose ethical dilemmas. Of course, certain business practices are clearly unethical or illegal. These include bribery, theft of trade secrets, false and deceptive advertising, exclusive dealing and tying agreements, quality or safety defects, false warranties, inaccurate labeling, price-fixing or undue discrimination, and barriers to entry and predatory competition. Yet, in some cases it is not easy to draw a clear line between normal marketing practice and unethical behavior.
Developing Ethical Marketing Communications
Marketing communication is an area that is riddled with ethical dilemmas. To break through the clutter of messaging faced by consumers, ...
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