June 2021
Intermediate to advanced
608 pages
35h 33m
English
Content preview from Marketing Management, 16th Edition
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Glossary
A
- activity-based costing
accounting procedures that can quantify the true profitability of different activities by identifying their actual costs.
- administered vertical marketing system
a marketing structure in which one of the members coordinates successive stages of production and distribution.
- advertising
the presentation and promotion of ideas, goods, services, and brands using paid media.
- agents
the brokers, manufacturers’ representatives, and sales agents that search for customers and may negotiate on the producer’s behalf but do not buy or resell the goods.
- alpha testing
the evaluation of a product or service within the company.
- anticipatory pricing
the raising of prices by more than the cost increase, in anticipation of further ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.