activity-based costing

accounting procedures that can quantify the true profitability of different activities by identifying their actual costs.

administered vertical marketing system

a marketing structure in which one of the members coordinates successive stages of production and distribution.


the presentation and promotion of ideas, goods, services, and brands using paid media.


the brokers, manufacturers’ representatives, and sales agents that search for customers and may negotiate on the producer’s behalf but do not buy or resell the goods.

alpha testing

the evaluation of a product or service within the company.

anticipatory pricing

the raising of prices by more than the cost increase, in anticipation of further ...

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