December 2014
Beginner to intermediate
706 pages
24h 45m
German
Content preview from Marketing-Management in der Hotellerie, 3rd Edition
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Literaturverzeichnis
Aaker, D., Joachimsthaler, E. (2000): Top-Strategien: Markenwert schaffen und absichern, in: absatzwirtschaft, H.6, 2000, S.30–37.
Aaker, D., Joachimsthaler, E. (2001): Brand Leadership, München 2001.
Aaker, D.A. (2007): Strategic Market Management, 8. Aufl., New York 2007.
Aaker, J.L. (2005): Dimensionen der Markenpersönlichkeit, in: Esch, F.E. (Hrsg.): Moderne Markenführung, 4. Aufl., Wiesbaden, 2005, S.165–176.
Abell, D.F (1980): Defining the Business: The Starting Point of Strategy Formulation, Englewood Cliffs 1980.
Abell, D.F., Hammond, J.S. (1979): Strategic Market Planning: Problems and Analytical Approaches, Englewood Cliffs, New Jersey 1979.
Accor (2002): Unternehmenspräsentation 2002.
Adam, R. (1998): Marketing ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.