CASE 3
Customer Loyalty – The Ultimate Objective of Every Marketer
As we speak, consumers in India are going through a transformation. They have become empowered, quite experimental, highly quality conscious and are buying intelligently. It is reflecting in their buying behaviour, they are more vocal, expressing their views and demanding better experience. A huge change in consumer dynamics is being witnessed, with a large-scale shift from offline to online consumption of goods and services. Also, rapid movement is being witnessed in new and unconventional categories like furniture, health and beauty care, apparel and groceries, as opposed to traditional online categories of books and consumer electronics.
In today’s world where loyalty is becoming ...
Get Marketing Management: Indian Cases by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
