CASE 18
Wonder Cement – Building a Strong Brand Through Digital Marketing
“There is a way to do it better – Find it”
– Thomas Edison
INTRODUCTION
Durability, strength, and power are some of the propositions on which most of the cement companies in India are positioning themselves. But, there exists a brand that seems to be looking beyond the functional attributes of cement—Wonder Cement.
Possessing a towering ambition to be known as the leading national player, Wonder Cement harbors a proven track record and is greatly affiliated with a rich heritage. Belonging to the R.K Group, Wonder Cement is a cutting-edge cement manufacturing company that greatly emphasizes on quality, trust, and transparency. organization emerge as one of the very superior ...
Get Marketing Management: Indian Cases by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.