CASE 5
Jaipur Rugs: Phenomenal Journey from the Rustic Indian Villages to the US Market
“Jaipur rugs effectively connected the poor of India to the elite in the US with high-quality hand-knotted rugs in International designs and with authentic living stories behind the rugs”
–Mr. NK Chaudhary, MD, Jaipur Rugs.
The global carpets and rugs market is experiencing growth due to the increasing focus on aesthetics, growing demand for eco-friendly carpets, and need for contemporary area rugs. The worldwide carpet and rug market was valued at US$116.73 million in 2021 and is expected to reach US$172.47 million by 2029, with a CAGR of 5%. The market is driven by increased renovation and remodeling activities, rising disposable income, and increasing ...
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