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Marketing Metrics: 50+ Metrics Every Executive Should Master by David J. Reibstein, Phillip E. Pfeifer, Neil T. Bendle, Paul W. Farris

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Vice President, Editor-in-Chief: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerEditor: Yoram (Jerry) WindAcquisitions Editor: Paula SinnottEditorial Assistant: Susie AbrahamCover Designers: Chuti Prasertsith and Sandra SchroederManaging Editor: Gina KanouseProject Editor: Kayla DuggerCopy Editor: Ben Lawson Publishing, LLCIndexer: Lisa StumpfCompositor: Interactive Composition CorporationProofreader: Jessica McCartyManufacturing Buyer: Dan Uhrig

© 2006 by Pearson Education, Inc.

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