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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition by David J. Reibstein, Phillip E. Pfeifer, Neil Bendle, Paul Farris

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Publisher: Paul BogerEditor-in-Chief: Amy NeidlingerExecutive Editor: Jeanne Glasser LevineEditorial Assistant: Kristen WattersonCover Designer: Chuti PrasertsithManaging Editor: Kristy HartProject Editor: Andy BeasterProofreader: Debbie WilliamsIndexer: Tim WrightCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

© 2016 by Pearson Education, Inc.Publishing as PearsonUpper Saddle River, New Jersey 07458

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