Skip to Main Content
Marketing Metrics
book

Marketing Metrics

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
February 2010
Intermediate to advanced content levelIntermediate to advanced
432 pages
10h 29m
English
Pearson
Content preview from Marketing Metrics

Endnotes

Chapter 1

1. Word Reference, www.wordreference.com. Accessed 22 April 2005.

2. Bartlett, John. (1992). Bartlett’s Familiar Quotations, 16th edition; Justin Kaplan, general editor.

3. Hauser, John, and Gerald Katz. “Metrics: You are What You Measure,” European Management Journal, Volume 16 No 5 October 1998.

4. Kaplan, Robert S., and David P. Norton. (1996). Balanced Scorecard, Boston, MA: Harvard Business School Press.

5. Brady, Diane, with David Kiley and Bureau Reports, “Making Marketing Measure Up,” Business Week.

6. Strictly speaking, all the numbers can contain some error. Share may be estimated, for example, from retail sales to consumers. Sales might come from shipment to retailers.

7. Barwise, Patrick, and John U. Farley. (2003). ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Marketing Performance

Marketing Performance

Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
Marketing

Marketing

Paul Reynolds, Geoff Lancaste
Predictive Marketing

Predictive Marketing

Omer Artun, Dominique Levin

Publisher Resources

ISBN: 9780137053094Purchase book