Prof. Ritu Srivastava is an academician by heart, with a firm belief that management education goes beyond classroom and includes various components on industry interaction, social outreach, and research and development. The core of Dr. Srivastava’s work centers around the industry with the firm belief that management education at all levels has to be absorbed by the industry. Her research ideas have been appreciated at national and international marketing conferences. She is also the Chair of CII Indian Women Network, Haryana Chapter.
Dr. Srivastava has been offering courses on Marketing Implementation, Campaign Management, Services Marketing, Relationship Marketing, Marketing Insights, Retailing and Franchising, and Integrated ...
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