Index
- AC Nielsen
- activation
- digital marketing
- direct marketing
- evidence-based
- golden rules
- mass media
- activity-based budgeting
- advertising
- agencies
- Apple
- classical
- econometric modelling
- expenditure on
- investment thresholds
- John Lewis
- metrics
- native
- objectives
- Procter & Gamble
- RCQ approach
- see also online advertising
- affective quality
- affiliate marketing
- agencies
- activation
- briefings
- fees
- full cost perspective
- media
- metrics used by
- agility
- Allergan
- allocation
- criteria for
- granular growth
- investment thresholds
- sticking to the rules
- Always
- Amazon
- analytics
- attribution modelling
- choosing an approach
- econometric modelling
- hierarchy of approaches
- online advertising
- RCQ approach
- survey-based approaches
- Andrews, Bob
- Apple
- attention
- attributes, brand
- attribution modelling
- awareness
- banner advertising
- Baumgartner, Felix
- Beats by Dre
- behavioural quality
- benchmarking
- billboards
- BMW
- brand
- attributes
- brand extensions
- budget allocation
- customer perceptions
- customer segmentation
- differentiation of brand portfolios
- Marketing Navigator
- positioning
- purchase funnel
- storytelling
- strength
- values
- branded content
- BrandMatics
- BrandNavigator
- briefings
- budgets
- activity-based budgeting
- allocation
- benchmarking
- IT solutions
- Marketing Navigator
- RCQ approach
- transparency
- business-to-business (B2B) markets
- business units
- capabilities
- catalogues
- Chobani
- cinemas
- co-funding
- Coca-Cola
- cognitive quality
- communication, in-house
- consideration
- consistency
- consumer decision journey ...
Get Marketing Performance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
