July 2016
Intermediate to advanced
200 pages
4h 25m
English
book
Marketing Performance
by Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
Content preview from Marketing Performance
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
9 — IT solutions: Use marketing ROI decision support solutions to transform your company
Why do IT solutions matter?
Give someone a fish, and you feed them for a day. Teach someone how to fish, and you feed them for a lifetime. Moses Maimonides, the Jewish philosopher, coined this saying almost a thousand years ago in reference to acts of charity, but it is no less applicable to corporate conduct today. Sure, you can buy a fish, but why not buy a fishing rod instead? As a marketing executive, you can pay a specialist to optimize your mix of instruments and budget allocation, employing the methods and tools outlined in the preceding chapters. Nothing wrong with that. But the impact of any such effort will be restricted to a few budgetary cycles at best. Things change, people move on to new roles, and knowledge is lost. Little by little, gut feeling and rules of thumb creep back in. Then what? Hire another service provider to set things straight again? Not a great idea for a number of reasons. You will be sacrificing marketing ROI between rounds of optimization. You will create the impression that you need constant outside help to do your job. You will be wasting money on service providers that you should be spending to build your brand. The CFO will have a field day dishing the dirt on you. You don't need any of that.
An integrated marketing ROI solution will not only help you stay in control. It also buys you time. Manual data gathering, integration, and analysis take forever. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.