Marketing Plans, 8th Edition

index

1. 3M Post-it notes
2. 4Ps
3. 6 Is of E-marketing
4. 80/20 rule see Pareto effect
5. ‘10S’ approach to barriers
6. a priori segmentation
7. ABC see activity-based costing
8. above-the-line expenditure see advertising
9. accessible market size
10. accessible volume/value, key accounts
11. accountability framework
12. accountancy
13. accounting value
14. ACORN categories
15. acquisition of customers
16. activation activities
17. activities
    1. key activity plan
    2. outcomes linking
    3. sponsorship
18. activity-based costing (ABC)
19. added values
    1. definition
    2. experience effect
    3. shareholder value
    4. value added chain
20. addressability, communications
21. administrative role, planners
22. advertising
    1. definition
    2. media choice
    3. new product adoption
    4. objective-setting
    5. plan preparation
    6. social media
    7. strategic role
23. affiliate marketing
24. aggregating products/services
25. agrochemical companies
26. airline industry
27. Amazon
28. analysis team, DPM
29. annuity market
30. Ansoff, Igor
31. Ansoff Matrix
    1. exercises
    2. gap analysis
    3. outcomes linking
    4. review
32. appendices inclusion
33. arts sponsorship
34. asset base constraints
35. assets
    1. brands as
    2. expenditure and
    3. map of marketing
    4. market segmentation
    5. see also intangibles
36. assumptions
    1. documentation
    2. exercises
    3. organization chart model
37. assurance, customer services
38. attitudes
    1. benefit analysis
    2. development of
    3. market segmentation
    4. outcomes linking
    5. pricing
39. attractiveness factors
    1. key accounts
    2. markets
    3. scoring
    4. segments
40. audits
    1. customer/services
    2. distribution audit
    3. hierarchy of
    4. management audit
    5. see also marketing audit
41. autonomy crises
42. aviation market
43. awareness creation, advertising ...