index
- 3M Post-it notes
- 4Ps
- 6 Is of E-marketing
- 80/20 rule see Pareto effect
- ‘10S’ approach to barriers
- a priori segmentation
- ABC see activity-based costing
- above-the-line expenditure see advertising
- accessible market size
- accessible volume/value, key accounts
- accountability framework
- accountancy
- accounting value
- ACORN categories
- acquisition of customers
- activation activities
- activities
- key activity plan
- outcomes linking
- sponsorship
- activity-based costing (ABC)
- added values
- definition
- experience effect
- shareholder value
- value added chain
- addressability, communications
- administrative role, planners
- advertising
- definition
- media choice
- new product adoption
- objective-setting
- plan preparation
- social media
- strategic role
- affiliate marketing
- aggregating products/services
- agrochemical companies
- airline industry
- Amazon
- analysis team, DPM
- annuity market
- Ansoff, Igor
- Ansoff Matrix
- exercises
- gap analysis
- outcomes linking
- review
- appendices inclusion
- arts sponsorship
- asset base constraints
- assets
- brands as
- expenditure and
- map of marketing
- market segmentation
- see also intangibles
- assumptions
- documentation
- exercises
- organization chart model
- assurance, customer services
- attitudes
- benefit analysis
- development of
- market segmentation
- outcomes linking
- pricing
- attractiveness factors
- key accounts
- markets
- scoring
- segments
- audits
- customer/services
- distribution audit
- hierarchy of
- management audit
- see also marketing audit
- autonomy crises
- aviation market
- awareness creation, advertising ...
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