Marketing Research, 11th Edition

Index

A

1. ABS. See Address-based sampling (ABS)
2. Abuse, respondent
3. Acceptable error
4. Acme Car Wash Systems
5. Acquiescence bias
6. Act utilitarianism
7. Acxiom
8. Ad hoc mail surveys
9. Adaptation, questionnaires
10. Address-based sampling (ABS)
11. Administrative error
12. Advocacy studies
13. After-only with control group design
14. Age recognition systems
15. Airline Safety
16. Alcon
17. Allowable sampling error
18. Althoff, Stefan
19. Amazon.com
20. American Airlines
21. Amoroso, Gala
22. Analogies
23. Analysis of variance (ANOVA)
24. Apathy bias
25. Applied research
26. Appropriate time order of occurrence
27. Arch Deluxe
28. Ascribe Coder™
29. Attitude measurement scales. See Measurement scales
30. Attitude strength
31. Attitudes link with behavior
32. Auspices bias
33. Automated coding systems
34. Availability, secondary data
35. Awareness data

B

• Background information, secondary data and
• Background knowledge
• Bahn, Carl
• Balanced scales
• Banana Republic
• Bar charts
• Bar codes
• Basic research
• Bausch & Lomb
• BBDO Worldwide
• Beck, Sarah
• Beer drinkers’ taste, seasonal changes in
• Before and after with control group design
• Behavior link with attitudes
• Behavioral targeting
• Behavioral tracking
• Bias, survey research and
• Bids, ethics and
• Big data
• Big data analytics
  • automated decision making
  • data visualization
  • deeper and broader insights
  • defining relationships
  • NoSQL database
  • planned investment and current sources
  • privacy issues and (see Consumer privacy)

• Binomial effect size display (BESD)
• Bivariate and multivariate correlation combined
• Bivariate correlation and regression
  • bivariate analysis of association ...