O'Reilly logo

Marketing Research by Naval Bajpai

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 14

Analysis of Variance and Experimental Designs

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept of ANOVA and experimental designs
  • Compute and interpret the result of completely randomized design (one-way ANOVA)
  • Compute and interpret the result of randomized block design
  • Compute and interpret the result of factorial design (two-way ANOVA)
Statistics in Action: Tata Motors Ltd

Tata Motors Ltd, widely known as TELCO, established in 1945, is one of India’s oldest automobile manufacturing companies. It is the leader in commercial vehicles in each segment, and is one among the top three in the passenger vehicles market with winning products in the compact, midsize car, and utility-vehicles ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required