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Marketing Research
book

Marketing Research

by Naval Bajpai
April 2015
Intermediate to advanced
656 pages
24h 23m
English
Pearson Education India
Content preview from Marketing Research

Chapter 14

Analysis of Variance and Experimental Designs

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept of ANOVA and experimental designs
  • Compute and interpret the result of completely randomized design (one-way ANOVA)
  • Compute and interpret the result of randomized block design
  • Compute and interpret the result of factorial design (two-way ANOVA)
Statistics in Action: Tata Motors Ltd

Tata Motors Ltd, widely known as TELCO, established in 1945, is one of India’s oldest automobile manufacturing companies. It is the leader in commercial vehicles in each segment, and is one among the top three in the passenger vehicles market with winning products in the compact, midsize car, and utility-vehicles ...

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Publisher Resources

ISBN: 9789332558182