Book description
A quick guide to effective techniques that will boost your business today
Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!
Provides practical strategies to promote your business using powerful online tools
Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end
Author has personally used these strategies to promote his business online and has helped dozens of companies do the same
If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Acknowledgments
- Part One: Define Your Business Model
-
Part Two: Plan Your Internet Presence
- Chapter 11: Google Codes and Alerts
- Chapter 12: Keyword Ideas
- Chapter 13: Keyword Research
- Chapter 14: Positioning Statement
- Chapter 15: Website Sales Function
- Chapter 16: Website Cornerstone
- Chapter 17: Website Cornerstone
- Chapter 18: Website Cornerstone
- Chapter 19: Website Conversation
- Chapter 20: Expand the Frame
- Chapter 21: Categorize Your Content
- Chapter 22: Beginner Content = Trust
- Chapter 23: Intermediate Content = List
- Chapter 24: Advanced Content = Revenue
-
Chapter 25: Killer Sales Copy
- Step 1: Get Their Attention
- Step 2: Identify the Problem or Need
- Step 3: Position Your Product as the Solution
- Step 4: Differentiate Yourself from the Competition
- Step 5: Establish Credibility and Build Value
- Step 6: Provide Proof (Statistics and Testimonials)
- Step 7: Close with a Call to Action
- And Finally, Give Them Something to Buy!
-
Part Three: Build Your Website and Blog
- Chapter 26: Website Development
- Chapter 27: The Blogosphere
- Chapter 28: Negative Comments
- Chapter 29: SEO: Keyword Saturation
- Chapter 30: SEO: Inbound Links
- Chapter 31: SEO: Surrogate Homepages
- Chapter 32: SEO: Diagnostic Tools
- Chapter 33: Google Analytics
- Chapter 34: Understand Analytics Data
- Chapter 35: Making Sales Online
- Chapter 36: Website Shopping Cart
- Chapter 37: Outsource Basic Tasks
-
Part Four: Populate Internet Properties
- Chapter 38: Internet Directories
- Chapter 39: Blog Directories
- Chapter 40: Outbound Links = Currency
- Chapter 41: Subscribe to Top Bloggers
- Chapter 42: Interviews and Guest Bloggers
- Chapter 43: Blog Carnivals
- Chapter 44: Conversations Are Markets
- Chapter 45: Social Bookmarking
- Chapter 46: Online Branding
- Chapter 47: Optimize Google Places
- Chapter 48: Leverage Yelp for Business
-
Part Five: Attract Qualified Prospects
- Chapter 49: Understand the Process
- Chapter 50: E-mail Marketing
- Chapter 51: Start a Podcast
- Chapter 52: Publish Articles Online
- Chapter 53: Post on Blogs and Forums
- Chapter 54: Post on Yahoo! and Amazon
- Chapter 55: Online Classified Advertising
- Chapter 56: Pay-Per-Click Advertising
- Chapter 57: Write a Press Release
- Chapter 58: Start a Group or Club
- Chapter 59: Event Marketing Strategies
- Chapter 60: Product Launch Formula
- Chapter 61: Build Massive Credibility
-
Part Six: Leverage Social Media
- Chapter 62: Social Media Mantras
- Chapter 63: Social Media Integration
- Chapter 64: Twitter
- Chapter 65: Twitter
- Chapter 66: Twitter
- Chapter 67: LinkedIn
- Chapter 68: LinkedIn
- Chapter 69: LinkedIn
- Chapter 70: LinkedIn
- Chapter 71: Facebook
- Chapter 72: Facebook
- Chapter 73: Facebook
- Chapter 74: Facebook
- Chapter 75: YouTube
- Chapter 76: YouTube
- Chapter 77: YouTube
- Chapter 78: Social Media Monitoring
- Part Seven: Conclusions and Execution
- About the Author
- Index
Product information
- Title: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition
- Author(s):
- Release date: June 2011
- Publisher(s): Wiley
- ISBN: 9781118014202
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