Chapter 29
SEO: Keyword Saturation
Do people find you on Google?
The vast majority of websites get very few visitors through search engines. Why? Because they might appear on page 20 (or worse) of the search results for the keyword phrases being targeted. Most searchers never get past page one or two of the results. Just look at a basic example. As of this writing, a search for the keyword phrase “Internet marketing” brings up more than 165 million results, but Google's first page only has 10 listings. Assuming the searcher looks through two pages of results, 164,999,980 listings never even get seen. Getting ranked high on search engines like Google has become a science. It's referred to as search engine optimization (or SEO for short) and the next four chapters introduce some powerful tricks you can use to optimize your website for the search engines.
Let's start at the beginning. As we mentioned in Chapter 27, search engines like Google look for the following three primary factors when determining website rankings:
1. The quantity of unique relevant content.
2. The newness or freshness of that content.
3. The link structure surrounding the website.
This chapter elaborates on the first factor. Chapter 30 elaborates on the third factor and Chapter 31 introduces a great SEO trick. The second factor speaks for itself. Don't let your website get stale. Continue to add more content and make adjustments to existing content. Keep it fresh. Google loves new content!
Let's jump into ...
