A
Account management strategies, 69–70
Accounts-receivable-days-outstanding, 45
Accounts receivable ratio, 18–19
Acid test, 116–118
Advertising and promotion
budget by market allocation, 289
consumer vs. industrial markets, 288
social media, 286–289
by type of company, 288
types of advertising, 287
websites, 286–289
Analyzers, 292
Ansoff product-market-growth matrix, 172–174
basic choices, 236–237
end-user customer profiles, 238
new products, 239–240
B
Blank break-even format, 32
Blank income statement format, 32
Break-even (BE) sales, 26–31
C
CGS. See Cost of goods sold
CM. See Contribution margin
Company-level sales forecast, 274
Company performance rating scale, 282–283
Competitor matrix
Coastal Industrial Equipment, 218–219
Conveyor ...
Get Marketing Strategy for Small- to Medium-Sized Manufacturers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
