Chapter 7
1. H. Igor Ansoff (December 12, 1918—July 14, 2002) was a Russian American, applied mathematician, and business manager. He is known as the father of Strategic management. The matrix is a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets.
2. Cooper (2011), p. 60
3. Bonner and Walker, Jr. (2004, May), pp. 155–69.
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