October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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11. Gathering Citizen Data, Input, and Feedback
“It has been fascinating to witness how research has given the average citizen a voice in developing South African tobacco control legislation for the 21st century. In 1997, the National Department of Health was concerned about the World Health Organization’s warning that millions of women in developing countries were converting to tobacco use in spite of cultural prohibitions. We were tasked with determining how vulnerable black African women were to becoming tobacco users, even though they had the lowest rate of smoking (7%).
Many barriers had to be overcome to reach women in volatile, high crime township areas, and interview them in their home language, Xhosa. Our solution was to train local ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.