October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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3. Create a Compelling Vision
An essential part of defining your purpose is creating a vision statement. A vision statement is a vivid statement or story that describes what the company will be like in the future. The future is defined as a point in time, perhaps twenty or more years from now. If this timeframe is too hard to grasp, think about ten years from now. The purpose of a vision statement is to inspire and inform people about where the company is headed in the future.
I do not endorse a specific process for writing a vision statement because I believe it should be an individual creative exercise. For some people, a clear concise statement works best. For others, vivid descriptions, pictures, or even stories are the most effective ways ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.