October 2010
Intermediate to advanced
400 pages
34h 3m
English
book
Marketing Strategy from the Masters (Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon
Content preview from Marketing Strategy from the Masters (Collection)
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7. Defining Core Values
As you converse, debate, and prioritize a list of values with your leadership team, you have an opportunity to build a solid foundation of shared values that are a collective expression of principles and beliefs. The following exercise will take you through a process to define, prioritize, and evaluate values for your organization. The result of your efforts will ultimately drive the behavior of everyone in your business, and it will become a business tool to drive decision making. During the process of evaluating the best values for your business, keep three primary measures in mind. Values must be 1) distinctive—unique to the company; 2) able to stand the test of time; and (3) drive decision making and behaviors.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.