Chapter 10. Entrepreneurial Promotion and Viral Marketing to Maximize Sustainable Profitability
There is no substitute for the actual trial of most products or services. Promotion gets your product itself in front of the customers, influencers, or press so that they can more easily try it or see it in action. If your public relations campaign has worked, they should be eager to get their hands on it, but even if it hasn’t, pushing it into their hands or onto their screens can help not just at launch, but for years afterwards. One can get products to the consumer in several ways, and this chapter discusses direct marketing promotions, viral marketing, ...
Get Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
