Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Appendix: The Conceptual Problem Structure and Its Implementation in the Alloc Software

The problem solved by the Alloc Web-based software first assumes that resources are allocated and need to be reallocated to “buckets.” A bucket is any entity that can have resources applied to it. In the implementation of the software program, what we call buckets are named “subsections.” Examples of buckets might be sales regions or districts, countries, clients, prospects, and so on. Each bucket is assumed to have a certain level of resources currently allocated to it. Resources might be salespeople, advertising dollars, promotion dollars, coupons, and so on. For a planning horizon, each bucket is assumed to have a level of resources called the planned ...