Chapter 12. Entrepreneurial Marketing for Hiring, Growing, and Retaining Employees
The three key items that fuel high growth are ideas, people, and money. We have discussed generating ideas in the previous chapters, and will discuss raising capital in the next chapter. All successful companies need a continuing supply of great people to bring the ideas to fruition. Selling to potential recruits is a marketing problem like any other, and many of the same elements need to be considered.
Positioning
Great people want to work with winners. One of the key marketing challenges for the human resources (HR) group in a company is to generate the perception ...
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