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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition by Jeffrey Babin, Shellye Archambeau, Howard L. Morgan, Leonard M. Lodish

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11. Entrepreneurial Marketing for Building Teams

Anki: From Classmates to a Company

Mark Palatucci, a cofounder and the chief product officer for Anki, was a member of the winning team of the 2005 DARPA Grand Challenge, which races robots at high speeds across the desert without human intervention. Mark pursued this interest in artificial intelligence (AI) and robotics in a PhD program at the Carnegie Mellon University Robotics Institute. It was there that he met his cofounders of Anki, the company introduced in Chapter 7, “Distribution/Channel Decisions to Solidify Sustainable Competitive Advantage.” Boris Sofman, CEO, and Hanns Tappeiner, president, joined with Mark to brainstorm concepts both while at school and after the three moved to the ...

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