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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition by Jeffrey Babin, Shellye Archambeau, Howard L. Morgan, Leonard M. Lodish

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12. Marketing for Financing Activities

Pebble: Preserving Equity with Crowdfunding and Venture Funding

On February 24, 2015, Pebble Technology Corp., the company introduced in Chapter 10, “Create an Ecosystem to Maximize Product/Service Lifetime Profitability,” launched its second Kickstarter campaign. The Pebble Time crowdfunding campaign shattered the record for fund-raising in a single Kickstarter campaign and redefined how crowdfunding can be used. Pebble began its start-up funding process in a common manner, participating in the Y Combinator accelerator program and securing $375,000 in angel funding. The company followed this with a Kickstarter campaign that raised an unusually high amount of $10.3 million. This demonstration of market ...

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