June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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NINE
The Marketing Mix
THE MARKETING mix is like a complex recipe for a special dish that you prepare in the kitchen. Each of the ingredients is essential. Each of the ingredients must be blended into the recipe in exactly the correct form and quantity, and at exactly the right time, for the dish to turn out tasting delicious.
There are seven Ps to the marketing mix. A change in any one of these ingredients can bring about a small or a large change in your business. Often, a change in one element of one part of the marketing mix can transform your business completely, from a small business to a large business, or if you are unlucky, from a large business into a small business. Let’s take them in order.
The Product or Service
The first ingredient ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.