June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TEN
Positioning Strategies
POSITIONING IS a vital part of the marketing mix and of marketing strategy. A focus on positioning strategy means structuring your business in the marketplace so that you are perceived to be different and better than your competitors.
How do you want your product, service, and company to be viewed by your customers? What would you like them to say about you and your offerings? How would you like them to describe you to other people? If someone were to call one of your customers to ask for a referral or recommendation, how would you like to be talked about by your customer? And most important of all, how can you achieve this ideal perception in the hearts and minds of your customers?
What Words Do You Own?
Your positioning ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.