TEN

Positioning Strategies

POSITIONING IS a vital part of the marketing mix and of marketing strategy. A focus on positioning strategy means structuring your business in the marketplace so that you are perceived to be different and better than your competitors.

How do you want your product, service, and company to be viewed by your customers? What would you like them to say about you and your offerings? How would you like them to describe you to other people? If someone were to call one of your customers to ask for a referral or recommendation, how would you like to be talked about by your customer? And most important of all, how can you achieve this ideal perception in the hearts and minds of your customers?

What Words Do You Own?

Your positioning ...

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