June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THIRTEEN
Military Principles of Marketing Strategy
THE MOST important skill that you have as a marketer is your ability to think better than your competitors. Each idea that you have in your mental toolbox gives you an advantage in enabling you to think differently and better than others. There are seven key principles of marketing strategy that you can use to improve your marketing efforts.
The Principle of the Objective
This is the starting point of marketing strategy, and perhaps the most important part of strategy in life. We said earlier that the most important word in business success is clarity. This requires that you be absolutely clear about your goals and objectives for each of your marketing efforts.
Think on paper. Establish clear ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.