THIRTEEN

Military Principles of Marketing Strategy

THE MOST important skill that you have as a marketer is your ability to think better than your competitors. Each idea that you have in your mental toolbox gives you an advantage in enabling you to think differently and better than others. There are seven key principles of marketing strategy that you can use to improve your marketing efforts.

The Principle of the Objective

This is the starting point of marketing strategy, and perhaps the most important part of strategy in life. We said earlier that the most important word in business success is clarity. This requires that you be absolutely clear about your goals and objectives for each of your marketing efforts.

Think on paper. Establish clear ...

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