SEVENTEEN

Dominate a Market Niche

YOU USE this strategy when you dominate a deep market niche with a product or service that everyone wants and has to have. You become the high-quality unique supplier of a product or service that everyone wants and no one is offering.

For example, smartphone users quickly went from e-mail to SMS messaging. But SMS messaging takes time and concentration, which is why it is largely banned from the nation’s highways. To fill the market niche for the desire of cell phone users to communicate instantly and easily with their friends and associates, two companies quickly developed new applications, WeChat and WhatsApp.

With either of these apps, you can tap on the icon, quickly tap on the name of the desired recipient ...

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