June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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EIGHTEEN
Creative Marketing Growth Strategies
HOW CAN you grow your markets? There are five basic creative marketing growth strategies.
First, you can sell more of your existing products in your existing markets by modifying them, advertising them more effectively, bundling them, unbundling them, expanding your distribution channels, or lowering your price. Which of these different strategies could you use to sell more of your existing products in your current markets?
Second, you can sell new products and services into your existing markets to your existing customers. Think of what other offerings you could create that complement your current products and services where you already have established credibility and distribution channels.
What ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.