EIGHTEEN

Creative Marketing Growth Strategies

HOW CAN you grow your markets? There are five basic creative marketing growth strategies.

First, you can sell more of your existing products in your existing markets by modifying them, advertising them more effectively, bundling them, unbundling them, expanding your distribution channels, or lowering your price. Which of these different strategies could you use to sell more of your existing products in your current markets?

Second, you can sell new products and services into your existing markets to your existing customers. Think of what other offerings you could create that complement your current products and services where you already have established credibility and distribution channels.

What ...

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