ABOUT THE AUTHORS
Jeff Fromm is president of FutureCast, a trends consultancy, as well as contributing writer at Forbes and co-author of Marketing to Millennials.
Angie Read is vice president for growth insight for the advertising agency Barkley and is known as “Gen Z Mom” based on her blog of the same name.
Get Marketing to Gen Z now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
