O'Reilly logo

Marketing to Gen Z by Angie Read, Jeff Fromm

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

MOBILE AND SOCIAL FROM BIRTH

Millennials adapted to technology as they got older, starting with laptops, then iPods and iPads, then the iPhone, etc. But Gen Z is the first truly digital generation—the first generation who could FaceTime their friends, text their mom and order a pizza, all at the same time.

—CONNOR BLAKLEY

For older generations, it seems Pivotals came out of the womb with the ability to pinch, swipe, and zoom. While an obvious exaggeration, isn’t it a tad suspect we don’t remember teaching any of these behaviors?

Yet somehow Pivotals learned to swipe before they could even speak. Attempting to swipe the unswipable—like TV screens or the pages of a magazine—they assumed the image in front of them was “broken.”

Perhaps it’s because ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required