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Marketing to Gen Z by Angie Read, Jeff Fromm

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3

NEW COMMUNICATION RULES

Cave paintings. Egyptian hieroglyphics. Geoglyphs in Peru.

Visual communication isn’t just in our history; it’s hardwired into our brains. We’ve evolved, yes. We moved from stone walls to touch screens, but the method remains the same. We connect, relate, and respond best to visual communication. We have to see it to believe it.

Whereas Millennials perfected the art of the written word (aka texting), Pivotals communicate with symbols, videos, GIFs, and emojis. Smartphones, video games, and streaming video have taken this generation back to their ancestral roots. For marketers, this means creating content centered around quick entertainment without compromising quality.

GO MOBILE OR GO HOME

I got my first cell phone ...

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